Tourism & Culture

Cambodia is fortunate to possess an outstanding range of archaeological monument, particularly the famous temples of Angkor. Archaeological sites, however, only represent one part of the cultural heritage. All culture should be linked with tourism.Tourism provides an audience for local cultural expressions. The culture of a country forms the mainspring of its tourism product. The curiosity about a country’s culture will vary from one market segment to another. All visitors have some interest, while for some visitor cultural attraction serve as the principal motivation. These attractions support, therefore, the development of tourism’s main markets. They will also open up opportunities to attract a range of “special interest” markets.The linking of tourism and culture can develop an awareness of the Cambodian ethos, and the country’s overall values and aspiration. Creating goodwill and winning friends is a critical dimension of international tourism. This may often produce a spin-off into other commercial and development initiative. The culture of a country lends the sense of quality and uniqueness to the tourist experience. Cultural attraction will be seen to be either “ Hard” or” Soft”.

“Hard” will be include historical sites, museums, architecture in general, monuments, religious buildings (mosques, temples, Cathedrals), and cultural centers archeological sites, and centres of contemporary community life etc.“Soft” will include music, drama, poetry, literature, painting, sculpture, engraving, folklore, and handicrafts, etc.It is in the development of cultural attractions that the hard and soft, as defined above, need to be imaginatively combined. For example, in many parts of the world museums have come under harsh criticism. They have tended to become graveyards of the past. A major task has been to bring these institutions back to life, to link the past and present, to combine one cultural medium with another, and to develop a whole range of lectures, presentations, special exhibitions, instructional and learning activities, competitions and special events. The range and diversity of such activities has led to the concept of the “ living museum or monument”, accentuating the relevance of national heritage to everyday life. The opportunity is offered to visitors to enjoy various types of exhibitions, displays and live performances.